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Monday, 20 February 2023

AI's threat to Google is more about advertising income than being the No. 1 search engine, says researcher

Google’s Dominance Facing Biggest Threat Yet with New AI Chatbots The rise of Google as the most visited website has been undeniable since it first hit the heights as the leading search engine in the early 2000s. But now, Google’s reign could be threatened more than ever before, with the emergence of new Artificial Intelligence (AI) chatbots such as ChatGPT. ChatGPT is an AI chatbot that can answer people’s questions and understand what they are asking. It is based on a new generation of Natural Language Processing (NLP) technology that utilizes machine learning algorithms to develop an understanding of what people are asking. These chatbots are now becoming an essential part of the way in which people search and interact online. They provide a conversational, personalised way of finding answers that would otherwise be impossible to find using traditional search engine technology. So why is this a threat to Google’s dominance? Google’s search engine works by using algorithms to process the searches that people enter, and return relevant results. However, this method does have its limitations. It can’t interpret the nuances of the language and often relies on keywords to try to determine what people are actually looking for. But with AI chatbots, the whole process is simplified. ChatGPT is able to understand exactly what people are asking. It can interpret the nuances of language, understand the context of the question, and return results that are far more accurate than traditional search engine technology. So, with more and more people using AI chatbots to find what they’re looking for, Google’s dominance is facing a real challenge. The impact of AI chatbots on Google’s market share is already being felt. According to the analytics firm SimilarWeb, Google has seen a 4% drop in market share in the past six months. This could be attributed to the increasing popularity of AI chatbots. ChatGPT and other AI chatbots are not only challenging Google’s dominance as the most visited website, they are also changing the way that people search and interact online. Rather than having to search through pages of results from a traditional search engine, people can now use the AI chatbot to get the answers they need straight away. This makes the process a lot more efficient and, more importantly, it makes the experience more enjoyable. AI chatbots are not only changing the way people search and interact online, they are also revolutionizing the way in which businesses provide customer service. More and more businesses are now using AI chatbots as a means of providing 24/7 customer service. They are able to provide personalised responses to customers’ queries and provide useful recommendations. This means that businesses are able to provide a much better service than they could before, without having to invest in additional resources. It is clear that Google’s dominance as the most visited website is facing its biggest ever threat with the arrival of new AI chatbots such as ChatGPT. With its ability to understand complex queries and offer personalised solutions, it is providing a more efficient and enjoyable experience than traditional search engine technology. As more businesses are using AI chatbots to provide customer service, it is changing the way people search and interact online. As the market continues to develop, it is likely that Google’s dominance will start to diminish. This could have far-reaching consequences for the industry and could even mean the end of Google’s reign as the most visited website. Only time will tell.

https://www.lifetechnology.com/blogs/life-technology-technology-news/ais-threat-to-google-is-more-about-advertising-income-than-being-the-no-1-search-engine-says-researcher

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